From awkward to sophisticated.
Product Design | package design | Branding
Based on our research, Bengay is perceived as either a joke or as a dorky old person cream. Check out these memes.
What many people don’t know is that Bengay was actually developed in France by Dr. Jules Bengué.
Take Bengay from awkward to sophisticated.
We wanted to get back to Bengay’s French roots.
The first step was changing the name back to Bengué.
The next step was the packaging itself. We were inspired by French apothecaries, and wanted to give Bengay Bengué an old-world, sophisticated feel.
Caroline Moyer-Kardos: Strategist
Zak Vono: XD
Charlotte Simons: AD
Danielle Ciccolo: CW
Robert Clark: Creative Brand Management
Caroline Bivens: Creative Brand Management