Caroline Bivens
caroline bivens (design strategist)
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A women-first space to meet and connect.

Service Design | Retail Design | Branding

 
 
 

The ask

Design a retail space for a brand that does not have a physical presence.

The opportunity

Bumble is best known as a dating app where women make the first move.

However, Bumble has expanded beyond just dating, and now features Bumble Bizz (for networking), and Bumble BFF (for making friends).

We wanted to use this retail space as an opportunity to round out the perception of the brand.

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Approach:

We interviewed Bumble users and Bumble employees to get a full understanding of the brand.

For our design, we consulted with interior designers at a local architecture firm, as well as employees at Preacher.

 
 
 
Bumble HQ, Architecture Digest

Bumble HQ, Architecture Digest

 
 

The concept

Create a women-first space to meet and connect.

 

Design Rules

1. Playful 2. Welcoming 3. Bold 4. Feminine 5. Fun

 
 
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Purpose:

The first floor is open to public, inviting place to meet/gather.

This space functions as a physical manifestation of Bumble’s BFF functionality.

As a result, we’ve designed a space that encourages conversation and connection.

 
 
 

 
 
Rendering by Caroline Bivens

Rendering by Caroline Bivens

 
 
 
The first floor offers casual seating for low-key coffee dates. Illustration by Caroline Bivens.

The first floor offers casual seating for low-key coffee dates. Illustration by Caroline Bivens.

 
 
 

First floor Details

Coffee cups prompt conversation and reflect Bumble’s values.

Each table will have a deck of cards with conversation starters. The pink cards are for networking conversations (Bumble Bizz), blue cards if you’re meeting a new friend (Bumble BFF), and yellow cards with conversation starters if you’re on a date (Bumble Date).

 
 
First floor cafe menu features food and coffee options sourced from local vendors

First floor cafe menu features food and coffee options sourced from local vendors

 
 
 
 
 
 
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Purpose:

The second floor represents Bumble’s Bizz functionality.

We designed a members-only, female co-working space with casual vibes and areas for both individual + group work.

 
 
 

 
Rendering by Caroline Bivens

Rendering by Caroline Bivens

 
 

Textures + Materials

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We chose a soft, but durable velvet for the furniture to make the space feel warm and welcoming

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For the bathroom, we wanted to echo Bumble’s honeycomb logo in the tile. White marble in the kitchen makes the space feel fresh and modern.

 
 
 
Second Floor co-working area with communal tables. Illustration by Caroline Bivens.

Second Floor co-working area with communal tables. Illustration by Caroline Bivens.

 
 

Restrooms:

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Gender neutral bathrooms feature modern fixtures consistent with Bumble’s fun, welcoming design.

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I drew custom wallpaper that features successful women such as Ruth Bader Ginsburg and Michelle Obama.

 
 
 
 
 
 
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Purpose:

The rooftop represents Bumble’s Date functionality.

We created a space that encourages mixing and mingling with areas for more intimate conversations.

 

 
 
Rendering by Caroline Bivens

Rendering by Caroline Bivens

 
 
Third floor rooftop bar. Illustration by Caroline Bivens.

Third floor rooftop bar. Illustration by Caroline Bivens.

 
 
“Nasty Woman”

“Nasty Woman”

Third floor details:

Bumble’s playful tone is reflected in cocktails like “Not Your Average Jane”, “FGOTUS (First Gentleman of the United States)”, and “Boardroom Bellini”.

Since it’s an outdoor space, there will also be planters with honey bee friendly plants like cosmos, echinacea, snapdragons foxglove, and plantain lilies.

 
Third floor cocktail menu

Third floor cocktail menu

 
 

 
 
 

our presentation:

For our presentation, we decided to surprise our class by hosting a launch party on our rooftop.

Bumble was pretty excited about our project so they sent us some free merch.

 

 
 
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The team:

Ashley Devereaux - CBM

Luke Colombo - CBM

Miguel Atkins - CBM

Taylor Click - CBM

Caroline Bivens - CBM